Content and SEO for Your Blog
I've seen and heard this so many times in the blogging world: Content is King. Is it? Well, it content definitely makes a difference and is what can set you apart from other bloggers. You absolutely must continue to focus on content that is related to your site or niche. For instance, if you are a family friendly blog you would not blog about adult products.
It is good for SEO to include relevant keywords. You can use the free Google AdWords tool to see if your product has high search volume and to find relevant keywords. By clicking on that link, you will get a page like this:
We have hosted a few Monster High Doll giveaways, so let’s use that as an example. I entered the word or phrase “monster high doll” to find keyword ideas. As you can see below it gives me keyword ideas to use in my content. If we only used “Monster High Dolls” we would be competing with thousands of competitors. I find it is best to use narrower keywords with a lower search volume as well as your original keywords or phrase so you're not competing with so many other websites.
When creating your content you also must think about your title. The title tag is the main part of the text that describes your blog post. This is the single most important on-page part of your SEO. It is often in three key places including the top of your browser, search results pages, and external websites. Below is an example of how the Giveaway Bandit is seen when searched on Google. I also include Kansas City in the first part of the site description to make companies in the area aware that we do product reviews.
For example, don’t just use “Monster High Doll Review” as a title when you are reviewing a specific item. If you are reviewing and giving away a specific product like the Monster High Hydration Station, a good title would be “Monster High Hydration Station Review and Giveaway”. Below you can see that we are ranked in the top of Google search for this product giveaway.
SEO can take weeks, months or even years of hard work for it to pay off with google search. You really need to research your keywords to be sure you are getting the most traffic from search engines as you can. I am constantly working to improve my SEO abilities and so far my hard work is paying off.